The New York Times published an article today that has some in the craft beer community buzzing. The article, Craft Beer’s Trend Toward Larger Bottles Causes A Stir, describes the “wine-ification of beer” and its backlash from consumers and merchants.

The backlash being that a) larger bottles are more expensive, b) it’s too much beer for one person to drink alone, and c) many people are “uncomfortable with the notion of drinking beer like wine, to be split among people and pondered.”

Yes, the cost of ordering a “bomber” at a restaurant is more expensive than ordering the traditional pint. However, you could probably go to your neighborhood liquor store and find it for about $10 less (source: I know from experience). Furthermore, I don’t think these larger bottles are made for one person to drink alone. I think many craft beer enthusiasts will agree that a large part of the craft beer culture is the socialization and discussion about the beer you’re drinking, what you like/don’t like, etc., and what better way to do that than sharing with your friends!

The last line of the article is what really prompted me to write this piece. Ben Granger, owner of the craft beer store, Bierkraft, says:

I don’t think beer and beer culture need to be like wine. I think they need to keep being themselves.

It’s an interesting thought considering beer and wine cultures already mirror each other to an extent. For example, tastings. The whole point of a wine tasting is to introduce people to different kinds of wine and educate them about the aroma, flavors, etc., right? Well, is that not also the point of a beer tasting, and the reason why many brewpubs offer “flights?”

Another example, pairings. The article mentions that, as part of the “wine-ification,” brewers want their product to be considered as a suitable pairing option for specific meals (much like is already done with wine). Well, my friends, this too is already happening in beer culture. Just last summer Nick and I attended Bosco’s Brewmasters Dinner, a four-course meal with each course having its own Bosco’s beer pairing — and that wasn’t the first of its kind! If you google ‘brewmasters dinner,’ you will get pages and pages of restaurants/breweries from around the country that have hosted similar events.

Anyway, I see no problem with beer culture intertwining with wine culture. That’s my two cents and you can take it or leave it — cheers!

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